This On-page SEO Guide can really be very helpful in Blogger blogs SEO. It is still very useful for WordPress blogs as it gives users insight into what the SEO plugins are trying to do.
SEO is all about helping search engines identify our contents easily and fetch it to a user whose query matches it.
After writing our contents to the best for solving our audiences’ problem, we also turn to make sure that it shows for the related queries.
Bloggers on the Blogger platform should make guides like this one handful whenever they are writing content, as this will save as a guide to making search engines fully relate their contents to their related queries.
Post optimization is otherwise called on-page SEO and it’s really easy to implement.
It’s very important you get it right because it might just be what you need to push your contents up the ladder in search engine results (SERP).
Remember, high-quality contents plus proper on-page SEO will bring the desired result. Don’t try to be smart by applying tricks to fool the ranking bot, it will be detrimental in the future when Google penalty comes your way.
Over the internet, we’ve seen a lot of people lose their ranking due to one bad practise or the other. Be patient while doing the right things.
So now, how do you optimize your blog post?
Doing this requires that you follow steps and also maintain a balance as over-applying a step can be harmful to your ranking.
Let’s go down to what’s required:
- Proper Keyword Research.
- Put keywords in the URL.
- Use the keyword where necessary.
- Image optimization.
Let’s see more details:
- Proper Keyword Research: It all begins with keyword research. Keywords in this context mean those terms or phrases search engine users use when searching for a particular topic.
The whole essence of keyword research is to find what your targeted audience is interested in and search for in search engines.
However, one should be careful that the keywords are not overused which will lead to keyword stuffing.
There are several keywords research tools like KeywordEverywhere, SEMRUSH, Google Adwords Keyword and many others.
- Keywords in the URL: Your URL should be SEO friendly. It should contain your exact keyword while omitting unnecessary words in it. It should not be too long and should not contain numbers in the form of dates.
- Use Keyword where necessary: Yes, when necessary. There are places in your post where keywords usage is really important and effective for ranking.
Keywords should be used in the following places:
- Title: Of course, writing about a topic demands a title related to it.
- Heading and Sub-heading: These headings can contain keywords or synonyms which are just fine.
- Title tags: This is what a search engine user sees in the SERP. It should be convincing enough which will determine the Click Through Rate (CTR).
- Meta description: Meta description does not help you rank higher but it can do determine whether a search engine user clicks on your result when it shows up on SERP.
- First 20 words of your post. It could be the exact keyword or a synonym which is quite fine since the introduction of Latent Semantic Indexing (LSI).
- Last 20 words of your post. Synonyms will also do just fine in the closing paragraph of your post.
- Proper interlinking to related posts on your blog. This is also helpful for the overall site as it will reduce the bounce rate.
- Image optimization: Images bring organic traffic too. When including images in your post take time to give it a name that matches your keyword. Another thing is the alternative text, a brief description that contains your keyword should be given too.
After doing everything right, you might not see results immediately. SEO takes time to kick in but it’s worth the effort.
Just keep optimizing you’ll reap the benefit in time..
READ ALSO: 4 Ways to Drive Traffic to your Blog